Minerals. We’ve seen a huge rise in the popularity of supplements and adaptogens in the last year in particular.  We love the boost they give our mood and skin. Recent studies have shown that 50% of the population are deficient in select minerals, which is why we believe minerals will be a new wave in skincare.  Magnesium is one to watch out for, and consider adding to your routine. 

Multi-Purpose Lip Care.  Multi-tasking hybrid products have trended for some time in skincare, with more innovations that combine different usages into one product, from moisturizer-SPFs to exfoliating toners. We see this effective approach entering into the lip care category, where a lip product can have multiple skin-care benefits, all combined into one.  Look out for products that can do more for you. 

Less Harsh Skincare.   It is likely that the skin-care world is going to adopt a slow and steady approach to softer products. For example, a harsh chemical peel may instantly exfoliate the top layer of your skin, but it can also compromise the skin barrier and make it more susceptible to damage and irritation. To counteract these effects, we expect to see an influx of soothing, calming and healing ingredients in skincare, such as natural anti-oxidants.