10 Eye-Opening Makeup Industry Secrets
The world of cosmetics is a massive industry and in 2017, the global market for cosmetics topped $500,000,000,000. Yes, that is 500 Billion.
There are many great products out there, and also some to watch out for.
Additionally, there are some industry tips & tricks you should be aware of.
We are going to highlight 10 eye-opening secrets about the makeup industry. Remember ladies, the more educated you are, the better off you’ll be!
- The FDA oversees beauty products. However, it doesn't review cosmetics before they go on the market, it can't recall a product if there's a problem, and it has banned only about a dozen toxic chemicals from beauty products, compared with the more than 1,300 that are banned in the European Union. For the consumer, this means you need to pay attention to what you’re buying and read all the labels.
- Nearly 1 in 5 cosmetic products contain Formaldehyde, a known carcinogen. While the jury is still out on whether exposure is harmful, you can avoid it altogether by skipping products that list DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, or bronopol as an ingredient.
- SPF Foundation is not enough. Experts say most people don't use enough makeup to fully protect their skin, and they end up missing important areas such as their ears, neck, and the back of their hands.
- Quality tools matter. Good brushes help you apply makeup evenly and blend it in so you look more natural. Even the best makeup won't look as good if you put it on with mediocre brushes. Check out the Estala Makeup Brush Set.
- Cover spots with concealer, not foundation. If you try to camouflage everything with foundation, it accentuates wrinkles and doesn't look natural.
- Scar-Eliminating Cosmetics don’t work. Many of us have scars we would love to smooth out and fade and the beauty industry preys on consumers by releasing products which they claim can eliminate almost any scar. The truth is, there are different levels of scars, and most of them can't be fixed by simply using beauty products.
- Some Lipsticks contain lead. Due to the lack of regulations, many brands can skirt by on revealing many of the harmful ingredients that are used in their products. Cosmetic brands are notorious for using lead in their lipsticks, even though it's known that the material is poisonous. Other industries, including oil and gas, have banned lead entirely, but the beauty industry continuous to allow lead in many lipsticks. Check to make sure that yours is lead-free.
- Mascara is made to dry up early. Mascara will cost you anywhere from $5 to $50 if you're looking to splurge. But, as you've noticed, these tubes of sticky goodness don't last very long. After just a few months, your mascara usually dries up to the point where you can't get any product out of the tube no matter how hard you try. The beauty industry is hoping that dried mascara will compel makeup lovers to head back out to the stores and stock up on more products, but there is a very easy way to extend the short shelf-life of your mascara. A little bit of saline solution, such as eye drops, spritzed inside the tube of your favorite mascara will rejuvenate it and bring it back to life almost instantly.
- Some deals are too good to be true. If you find a skincare or makeup product online that seems too good to be true, it probably is. Just recently, a groundbreaking report by Refinery29 revealed that many products being sold online through websites like eBay are actually counterfeit products purchased through the beauty black market.
- Your products should be stored correctly. Storing your beauty items in the bathroom could be a bad idea, because the warm and humid air makes them expire faster (and sends you out to buy more). Face creams and other beauty accessories that you don’t frequently use every day should be stored in the fridge.